Reading and speaking are different.
Reading without punctuation and conversation with punctuation are anathemas.
Confused? Read on.
Growing up, we’re taught that punctuation is the guiding principle of language. Whether reading out loud or silently, it is our instinct to follow the guidelines of punctuation. In conversational speech, however, the guidelines are different. When we are having a truly authentic conversation with one or more people,, there are no punctuation or grammatical marks to follow or lead us. Subconsciously, conversational speech allows us to “let go” or forget the rules in the moment.
Let’s look at a page of text. The printed words on paper are equidistant from each other, so the reader tends to verbalize them in a symmetrical fashion to mimic this distance. Not the conversational speaker.
Conversational speech and conversational reads of text, use the natural journey between words, which is asymmetrical. With this technique, the ideas and the emotional life of the speaker dictates the breaths, speed, pauses, stops and “coloring” of the words, not punctuation. Emphasis and dynamics are dictated by the emotional qualities of the moment, making each read a unique dialogue (never a monologue).
By “letting go,” of preconceived notions that copy must be “read, rather than spoken authentically and emotionally, you will begin to nurture and develop this conversational VO style. With practice, this technique allows you to convey the ideas and feelings behind the copy while remaining sensitive to your listener’s needs. In order to get there, however, we need to undo years of being prisoner of punctuation and learn to reject the rules. I hope you’ll join me in this journey!
Who are you speaking to and Why?
Coming soon, Video Blog!